Responsibility ranging over all aspects of research, design, implementation and deployment of Web2.0 service. Developed an extremely hands-on, practical approach to the building of advanced websites:

· Clean-sheet design of business rules, system architecture, user interface.
· Evaluation and deployment of suitable tools and technologies
· Design, development and DBA for advanced social-networking back-end.
· Implementation of complete web service - SQL, PHP5, Smarty, AJAX and SOAP
· Worked closely with CEO and other managers and advisers to co-ordinate the ‘Road-To-Market’.
· Collaborated with colleagues and consultants on user-interface design and graphic work.
· Integrated many third-party services including PayPal, 2-way SMS providers, del.icio.us, SlideShare.net, Amazon S3.
· Developed, deployed and managed a secure, robust hosting platform based on FreeBSD and OpenBSD servers running PostgreSQL 8, Apache & PHP. Particular emphasis on security and the development of a scripted build process enabling the platform to be built from scratch in a repeatable, documented process.
· Developed fully automated, secure off-site backup regime for the production service.
· Established processes for issue-management, revision control, staging and production.
· Developed processes for seamless upgrades and data migration of rapidly evolving production service.

Member of a small web development consultancy producing work for SMEs:

· Working 1-to-1 with clients for the full project cycle, from initial meetings to final website delivery and ongoing support.
· Production of milestone documents - project proposals, visual designs, delivery documents etc.
· Bespoke implementation – PHP5, XHTML, CSS, MySQL, graphic design
· Deployment – hosting, domain configuration, database and backup strategies

Team of web developers producing websites for Pharmaceutical companies and small businesses:
· Gained experience of managing the complete life-cycle of client web projects
· Developed a structured approach to project implementation
· Developed skills in hand-coded XHTML, CSS + graphic design, and service deployment

Fifth employee in the Stockholm based Internet start-up which pioneered SMS-email and mobile Internet systems for mobile operators worldwide, including Vodafone UK, Hong-Kong Telecom and Telenor. I worked as a key member of the core development team and saw Sendit grow to over 120 employees before being acquired by Microsoft in 1999 for $130m:

· Small, dynamic company fostered the importance of taking responsibility and initiative, and being willing to ‘pitch-in’ wherever help where needed.
· Responsible for design and implementation of the service administration module, a key system component enabling customer mobile operators worldwide to manage end-user accounts and to carry-out system maintenance.
· Multi-threaded server application programming in C / Win32SDK
· Acknowledged by manager and QA team for producing robust, documented and reliable releases which reduced the burden on QA team and customer-care staff.