Content strategist and editor for Director of Finance Online and SME Web Demand generation, QA, project management, web analytics. Establishing and maintaining content strategies and standards, business intelligence, brand and audience. Workflow consulting and creative direction.

Helping build online visibility, tracked trends in small business and corporate finance, providing lifecycle management, building competitive awareness, and evangelising user-centred best practices for online media. Implementing strategy and support for common access points: browsers, RSS, localisation.

Writes 20% of the sites’ content, edits a further 40% of the content based on third party material (press releases, reports) and commissions and edits remaining 40% of content. Content is included on Google News, NewsNow and other news sites. Advertisers include KPMG and Travelex.

Director of Finance Online offers breaking news, in-depth analysis, interviews, opinions, jobs, features and technical updates for finance directors, including audit, accounting, tax, strategic finance, economy, management, environment, law, jobs and industry trends. RSS feeds, social bookmarking, blogs, comments, e-newsletters.

Month-on-month unique visitor growth of 25-40% (currently 30,000 unique visitors a month) and in recent weeks quoted in the Evening Standard and on The Economist and The Wall Street Journal sites.

SME Web is aimed at owner managers of small and medium size businesses (5 – 250 employees) and offers practical guidance and news on personnel, finance technology, finance, green business, fleet management and other relevant topics.

Headhunted to spearhead launch of the world’s leading online portal and networking community for Executive PAs, admin assistants, secretaries and office managers. Reported to CEO. Invited to return (February 2008).

DeskDemon.com is active on two continents and leads the market in secretarial media, both online and offline, in the UK and US. The UK and US sites receive over 500,000 visitors a month, with an average of 30 page views per visitor session. Impressive blue chip advertising client list, including Microsoft, O2, British Airways, Hewlett Packard and Virgin.

Content strategy and team leader for the launch and development of management support information portal. Competed directly against The Times Crème and The Guardian secretarial supplements for Executive PA market. Managed content lifecycle, freelancers, sponsors, focus groups, advisory board, third party content providers and community. Created popular email newsletter (ABC audit 70,000, January 2008).

Peer-to-peer online community and Web 2.0 features (feeds, customisation, personalised content, internet forums, chat, webcasts, UGC, polls, surveys, focus groups, e-newsletters, e-magazines, events etc).

Strategic partner and sponsor relationship management (Director Magazine, InterContinental Hotel Group, Café de Paris and more). Responsible for special promotions, content generation, event management, focus groups, advisory board.