Seller 256925 - Reading, Berkshire, UK
| Rating: |
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| Hourly Rate: | £101.01 | |
| Available From: | Now | |
| Overview: | 24 yr in sales, marketing, customer care & training in various industries. Top UK specialist & consultant in referral & joint marketing, which takes your word of mouth business to its highest level | |
CV
| With a 24 year successful career in most areas of B2B sales, marketing, customer care management, consultancy and training. I have extensive experience, skills and knowledge in these subjects in various industries. In this time I have achieved many successful sales, marketing and training projects, which have gained my clients and employers high worth benefits and value. My sales experience with my own and client’s products/services include; printing, publishing, marketing, training, professional services, IT, auto-repair, engineering, retail and many others. At present I am a managing director of my own specialist marketing consultancy where I offer my services through consultancy, training, public speaking and publishing. Past employers and clients have included many corporate companies and SMEs. My specialist skills are in referral and joint venture marketing, strategic customer care and communication. I am recognised as being a leading UK expert on these subjects by international marketing gurus and business leaders I am an approved marketing expert with The TIMES-ONLINE Business website and Sage UK Ltd. I have recently written a book and many blogs on these subjects, trained hundreds of businesses through popular seminars and conduct public speaking. My referral marketing model is a powerful concept that achieves very high sales and marketing results from traditional and referral marketing strategies at nil/min cost and time. • Long experience and success in all aspects of B2B innovative sales and marketing, training and strategic customer care in various industries. • Have conducted many successful marketing campaigns for clients and achieved exceptional results at min. cost i.e. up to 44% response from direct-mail, trebled response from word of mouth, 495% increase in orders for a wedding joint venture etc. • Passionate about delivering the highest customer experience, appreciation, relationship, benefit, value, service • High management and training skills (managed 98 consultants), great motivator and leads by example • Very commercially aware and influential at all levels, goal oriented with high results attitude and emphasis on ROI • Strong relationship skills with customers, colleagues, sales teams, alliance partners, agencies etc. • Regarded as UK expert on referral, joint venture and community marketing and strategic customer care by peers and have trained hundreds of business owners on this subject. • Conducted 28 successful joint venture projects over 24 years, largest JV with top 5 UK insurance companies and top 7 UK car manufacturers. • Successful professional presenter, public speaker and communicator – Guest speaker at Dream-Start Event, Leeds this June; http://www.dream-start.com/speakers.htm approx. 6,000 attendees • Logical thinker, resourceful, strategically creative and “Thinks outside the box”, strong problem solving and always open to new challenges • Excellent team player with exceptional communication and people skills • Author of own 218 page business book “The Power of Referral Marketing” (see testimonial page) • Acknowledged marketing expert with Times on Line Business website and Sage (UK) Ltd. Current featured articles see: http://www.sageact-newsletter.co.uk/articles/referral.html |
Employment History
(Sep 2006 to Oct 2007)
National Marketing Manager
Stonehouse, GloucesterI successfully managed, trained, supported, motivated and created opportunities for 98 marketing consultants worldwide. With my help and close support many of these consultants achieved successful contracts i.e. the Portuguese Director gained a multi-million Euro contract with a national car retailer.
(Jan 2000 to Jun 2003)
Training Manager
Theale, Reading, BerksSenior Training Manager with AUDATEX (UK) LTD - Management of very busy training centre, specialising in the training of auto-repair estimators, body shop managers and insurance engineers.
• Developed and managed a very successful IT training centre and remote training programme in Theale, Berks, with 8 staff that trained up to 3,500 delegates annually.
• Trebled revenue for department (£292K - £875K) within 18 months in a very negative industry, mainly due to referral and customer care strategies
• Clients included; Insurance companies; Churchill, Cornhill, Norwich Union, RSA, Esure, plus Ford, BMW, Peugeot, Vauxhall, VW, Porsche, Dixons and many large and small body-shops.
• Introduced many innovative training and customer care concepts including; “Passport & Career programme”, Direct and distance training, “Virtual Performance and accreditation Programmes”, Customer Advisory Board, Loyalty and Referral Programmes plus many others. These programmes resulted in a dramatic increase in quality of training, delegate’s grading results and satisfaction, training sales etc.
• Increased delegate satisfaction in a very “training negative” industry from 61% to 93% within 2 years.
• Developed many new successful training courses and career development programmes that were fully accredited by the auto-repair industry.
• With just a simple idea I saved my training department approx. £25,000 p.a. on telecoms costs.
• Made redundant from Audatex due to a senior management cut-back involving 10 senior managers and directors
Categories & Skills
Administration Support
Categories
Skills
Marketing/Advertising/PR
Categories
- Advertising
- Campaign Management
- Charity Fundraising
- Design
- Events
- Market Research
- Marketing
- Print/Production
- Public Relations
Skills
- Advertisement (Design)
- Affiliate Marketing (Marketing)
- Alliance Marketing (Marketing)
- Annual Reports (Publications)
- Artwork Production (Marketing)
- B2B
- B2C
- Below The Line
- Blogging (Web PR)
- Briefings (Events)
- Brochures
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Case Studies (Copywriting)
- Charity/Not for Profit (Marketing)
- Competition Placement (Public Relations)
- Conferences (Event Management)
- Consultancy (Public Relations)
- Copywriting (Public Relations)
- Corporate Communications (Public Relations)
- Customer Magazines (Publications)
- Database Analysis (Market Research)
- Database Management (Marketing)
- Database Segmentation
- Desktop Publishing (Design)
- Direct Marketing (Marketing)
- e-Brochures (Web PR)
- Editing
- Email Marketing (Direct Marketing)
- e-Marketing (Marketing)
- Event Management (Charity Fundraising)
- Event Management (Public Relations)
- Excel (Microsoft)
- Exhibitions (Events)
- Exhibitions & Conferences (Marketing)
- External Communications
- Internal Communications (Public Relations)
- Internal Communications
- List Broking (Direct Marketing)
- List Building (Direct Marketing)
- Mailing House Management (Direct Marketing)
- Market Research (Direct Marketing)
- Merchandising
- Microsoft
- Off Line (Design)
- On Line (Design)
- Online Opinion Polls (Public Relations)
- Outlook (Microsoft)
- Point of Sale Material
- Posters (Design)
- PowerPoint (Microsoft)
- PR Strategy Development (Consultancy)
- PR Strategy Implementation (Consultancy)
- Presentation Delivery
- Presentation Preparation
- Press Conferences (Event Management)
- Press Releases (Copywriting)
- Printing (Direct Marketing)
- Product Launches (Event Management)
- Promotional Material (Design)
- Promotions
- Publications (Public Relations)
- Publications
- Publicity Material (Copywriting)
- Reputation Management (Corporate Communications)
- Response Handling (Direct Marketing)
- Retention Marketing (Marketing)
- RSS (Web PR)
- Seminars (Events)
- Seminars (Event Management)
- Slides
- Speeches (Copywriting)
- Sponsorship
- Staff Communications (Internal Communications)
- Strategy Development
- Survey Reports (Copywriting)
- Telemarketing (Direct Marketing)
- Web PR (Public Relations)
- Word (Microsoft)

